As the 2010 fiscal year comes to an end we can reflect back on some of the association’s accomplishments:

*Increased annual marketing budget from $85,000 to over $300,000 through media partnerships and event sponsorships.
# $103,000 promotional contract for sponsorship with Cox Media Group which includes radio, TV, internet and cash consideration.
# Over $25,000 in print consideration via a promotional agreement with the Orlando Sentinel resulting in the circulation of 100,000 Craft Fair inserts and 58,000 Spring Show inserts.
*Continued and improved a 12 month multi-faceted marketing campaign with clear and measurable results:
# Record breaking attendance at the 2010 Spring Show. Over 58,000 attendees per Police estimates, up from 8,000 attendees in 2009. Efforts resulted in 200 show participants up from a high of 68 in previous years.
# Record breaking attendance at the 2010 Craft Fair. Between 300,000 & 325,000 per Police estimates, up from 265,000 in 2009. Efforts resulted in nearly 400 juried show participants from over 500 applications. Over 200 show participants have already re-applied for 2011 Craft Fair via our new automated online system up from a high of 60 in previous years that applied early.
# The capture of over 10,000 email addresses from registrants to the very successful Sweepstakes Getaway Contest resulting in a successful monthly email marketing campaign.
# $500 monthly Google AdWords campaign has resulted in nearly 200,000 unique internet visitors to our websites.
# Created and maintained association website/internet assets:
. www.MountDoraCraftFair.com
. www.MountDoraSpringShow.com
. www.MountDoraArt.com
. www.MountDoraChristmas.com
. www.VisitMountDora.com

2009 Accomplishments